Your wellness studio is set up to support real, holistic health. However, influencers seem to be leading the wellness conversation in 2025. This means unverified claims can now travel halfway around the world while science is putting on its shoes.
According to a recent survey, nearly 46% of adults believed in the prevalence of misinformation across social media. Tragically, more than two-thirds found it difficult to determine the veracity of a given piece of information online.
Wellness practitioners must exercise caution because confusion is so pervasive, particularly in the context of health. You cannot have your studio, even unintentionally, contributing to the chaos. This article will share three practical strategies to keep your wellness studio credible and client-centered, despite the era of misinformation.
Set Clear Boundaries on Scope of Practice
Focused on holistic well-being, wellness studios do create a nirvana of sorts. No wonder a new era of wellness has emerged where clients have greater control over their health. However, many misunderstand wellness services with medical support.
To put it simply, your clients might believe that you are qualified to identify a special medical issue and offer relevant treatment. Give your clients all the support and encouragement they need, but avoid providing a diagnosis or a prescription.
A lack of clear boundaries can turn well-intentioned advice into medically illegal advice. Besides putting the client in danger, you risk your studio’s reputation.
A 2025 report discovered that 45% of adults (18-34 years) had disregarded their healthcare provider’s advice in favor of recommendations from friends and family. Over 35% preferred peer or online advice over professional guidance. This highlights the growing gap that exists between perceived trust and actual expertise.
It also puts studio owners like yourself in a tricky position. You must know how to set boundaries and be selective in answering questions. That’s one of the most effective ways to avoid giving advice you’re not qualified to give.
Additionally, keep in mind the following ways to establish clear boundaries in your scope of practice:
- Have your clients sign forms that clearly state what your services do and don’t.
- Add disclaimers to your website and marketing messages.
- Have a visible reminder inside your studio to normalize its limits.
- Train staff with real-world scenarios.
- State in clear terms that your studio complements, not replaces, licensed healthcare.
Share Credible Resources Within Your Community
We live in a world saturated with information. Health advice, even for complex issues, is available at one’s fingertips. Your clients may arrive at your studio carrying viral claims, health trends, and stories from friends.
A major way to combat misinformation is to share only trusted, evidence-based resources. It’s best if the resources are local and community-friendly so your clients can have easy access to them.
Now, all of the information your clients come in with may not be myths. For instance, some may raise concerns about hormone-based treatments or long-term contraceptives in light of recent lawsuits and media coverage.
A case in point is that of Pfizer’s Depo Provera injectable contraception. TorHoerman Law shares how this product is linked to an increased risk of brain tumors, specifically intracranial meningioma. In short, such cases are not misinformation, as they have led to medical reviews and legal action.
Despite being real and serious, wellness studios aren’t licensed to interpret complex medical information. On the contrary, concerns like the Depo shot linked to brain tumors legal action highlight the importance of sharing credible information from relevant resources.
When presented with such news or information from clients, avoid giving personal views. Instead, gently guide them to licensed medical experts for clarity. Even if it’s misinformation, this strategy is the safest. You can create and promote a small network of:
- Physicians and dietitians licensed in their area of practice
- Credible, renowned national or international health organizations like the WHO or the CDC
- Reputable websites for health information, such as the Cleveland Clinic and the Mayo Clinic
Model a Calm Neutral Tone in Conversations
As the owner of a wellness studio, you know that what you say and how you say it both matter. Clients won’t trust your word if you fail to communicate in a calm and neutral tone.
In emotionally charged situations, that may be the only way to avoid defense or escalation. You’re not expected to address myths on the spot. However, your position allows you to shape thoughtful, respectful dialogue on an issue.
Suppose a client shares that they’ve started adding colloidal silver to their morning drink because it kills off pathogens, or so they’ve read. Do not react with alarm or downright disagreement. Choose a more grounded response that:
- Acknowledges the client’s perspective
- Maintains a neutral tone that is not dismissive
- Redirects them to a professional resource without passing personal judgment
Your tone of communication, even body language, could mean the difference between a client’s life and death. A 2025 survey conducted on physicians found that 64% cited misinformation on social media as the biggest challenge to their practice. Shockingly, only 12% said they would recommend a medical career, given the trust issues with how patients receive health information.
Healthcare is burdened with patients who offer well-intentioned but potentially harmful information. You can help mitigate the problem before it reaches clinicians by using a calm and neutral tone. At the same time, it will preserve your studio’s reputation as being misinformation-free.
Lastly, treat misinformation as a team challenge, not just a client issue. If your staff is ill-equipped to handle claims, your studio is at risk of sending mixed signals. So, host quarterly in-house discussions where trending wellness claims or concerns are highlighted.
Also, create a proactive response network where your team members can fall back on in case they need support. If any member is unclear about the client’s questions or doubts, encourage them to ‘pause and refer.’
Rest assured of your capacity to respond to misinformation with grace and truth. Perhaps your leadership could set a new standard in the wellness space for others to look up to.
