Have you ever placed an order on the internet and realized that it does not fit in or suit you at all? Perhaps that medium pair of jeans was really small, or the pair of shoes you had fallen in love with was too large. I have been there as well, and this is the reason why body sizing solutions are available.
Sizing solutions in eCommerce and digital shopping are making a silent but effective entry as the new players in enhanced customer experiences, reduced returns, and increased belief in online shopping. However, what are sizing solutions, how are they applied, and why are all these brands suddenly spending on them? Let’s explore.
Whatever Are Sizing Solutions?
Sizing solutions are intelligent technologies and devices that assist shoppers in getting the right fit when ordering clothes, footwear, or accessories via the internet.
Sizing solutions do not rely on generic size charts (which are known to be confusing to everyone), but rather on advanced data, algorithms, and even on 3D scanning or AI-driven body measurements to provide the correct size to that person.
To put it in plain words, they eliminate the guesswork in online shopping. Other sizing applications require information about your height, weight, and age to help determine a size. Some of them take mobile cameras or body scans to get your specific body size and fit it to the closest possible.
According to McKinsey, correct digital sizing can decrease the return rates by 50 percent and convert rates by 20 percent. It is a pretty good reason to listen.
The Reason Why Sizing Solutions Are More Important Than Ever
Online shopping is at a high, and the only issue that has never been forgotten has been in the form of returns. A survey by Narvar indicated that almost 41 percent of buyers purchase more than one size of the same item only to return one (or more) of it. Not only is that frustrating to the customers, but it is also costly to the business and harmful to the environment.
The reasons why sizing solutions are needed are as follows:
- Fewer Returns: Under the right recommendations of size, customers cannot send back products as often as they can.
- Satisfied Customers: Consumers are brand mad with brands that suit them.
- Greater Conversions: When your shoppers do not have to worry about your sizing, then they will purchase faster and more confidently.
- Environment: With low returns, there will be less packaging waste and shipping emissions.
It’s beneficial for both sides.
The Real Workings of Sizing Solutions
How do these solutions, you may ask yourself, know your ideal size, never having seen you?
The majority of sizing systems use three major steps:
1. Data Collection
You give the basic stuff, such as height, weight, gender, and even some photos.
2. AI & Algorithm Analysis
The system is based on artificial intelligence and machine learning models and compares your data with thousands of other profiles, predicting what size will best fit you.
3. Personalized Recommendation
Lastly, it compares your data to a particular brand size chart and informs you what size will fit best, even including details of how it will fit, like tight on shoulders or loose on hips.
There are even developed platforms where they can do virtual try-ons, such that you can view how the clothes would look on your body shape and then purchase them.
Types of Sizing Solutions
All sizing solutions do not operate in the same manner. The following are the key ones that you will encounter:
1. Size Recommendation Tools
They will show up on product pages and will recommend sizes depending on what you have been previously purchasing or what you have measured in.
Example: Fit Finder, True Fit.
2. 3D Body Scanners
These scan your phone camera (or a scanning device) and build a virtual model of your body in 3D, which can be measured with great precision.
Example: 3DLOOK, Esenca Sizing.
3. Virtual Fitting Rooms
This is the one that has fun; you can digitally try on clothes. AR will display how clothes will fit your online self.
4. Artificial Intelligence and Machine Learning Systems
These are enhanced over time, as they learn through the user behavior, and return to predict better.
The Advantages of Sizing Solutions to Brands
Well, being a person who has been observing the development of e-commerce, those brands that rely on sizing technology are ahead of their time.
Here’s what they gain:
- Lower Return Costs: Fewer orders to do the wrong size result in more profit.
- Enhanced loyalty of customers: Customers would remain loyal when they discover that your brand fits them in any manner.
- Improved Data-Informed Brands: Brands study the most popular sizes and shapes among buyers.
- Greater Conversion Rates: The size confidence would be a direct translation to sales.
True Fit is of the view that once customers discover their right size, conversion rises by up to 40 percent. It is not a small figure; it is a sales revolution.
An Overview of the Sizing Solution of Esenca Sizing
When seeking a practical illustration of the application of this technology, Esenca Sizing (esencasizing.com) is one company that can be singled out as a leader in the discipline. Esenca offers a 3D body measurement and sizing system that can enable shoppers to have precision on body, foot, and hand measurements within seconds.
Their platform can be combined with eCommerce solutions, enabling brands to provide customers with personal size recommendations. What I like best about Esenca is that it is not a fashion exclusively oriented company, but also supports other industries such as workwear, uniforms, protective equipment, and medical wear.
The Esenca bridge sizing methodology has a measurement accuracy of up to 95 percent and bridges the digital convenience and real-world precision gap. That is the type of innovation that should be created in the contemporary retailing environment.
Topical Problems
Normally, there is nothing flawless about a system. Certain brands and customers encounter difficulties such as:
- Privacy Issues: Customers are concerned with the transfer of body information or images on the web.
- Integration Cost: There are sizing tools that are costly or difficult to execute.
- User Hesitation: Customers can be uneasy with body scans.
The good news is that there are new AI-driven platforms that are resolving these problems with GDPR-regulated policies on data, options to integrate quickly and easily, and user experiences that can be accomplished with a few clicks. Briefly, the industry is not only learning but it is also learning at an even greater pace.
The Guide to Selecting the Correct Sizing Solution for Your Brand
If you are an owner or a marketer of a business, and you are thinking, This is great, but what about the right one? Here are a few tips at a glance:
- Check Accuracy Claims: Find the brands that have actual information (such as Esenca, 95% accuracy).
- Start Small: Attempt to size tech on a small number of products.
- Put Privacy First: Make sure the platform is safe with customer information.
- Pay Attention to UX: The experience must be quick and pleasant.
- Compare pre- and post-implementation ROI: Before and after implementation, compare your return rates.
You do not have to have the most expensive tool, only the tool that will suit your store.
Future of Sizing Solutions
Sizing technologies are shifting to individualized, AI-enhanced fashion experiences with the development of technology. In the near future, you can make your virtual twin, an avatar who can assist you in online shopping in three dimensions, observing how the objects would fit and behave in real life.
AR (Augmented Reality) and AI will join to give ultra-realistic fitting experiences. Imagine that you can even put on clothes virtually and then press the button buy, and understand that it is perfect. It is not a far-off dream, but it is coming already.
Conclusion
Sizing solutions are all about more than measurements; it is about confidence, convenience, and the relationship between shoppers and brands.
As a buyer who loathes returns, or as a brand owner who is fed up with complaints about sizing, there are a couple of smart data-based tools to help make online shopping smoother and smarter. And as innovators such as Esenca get to the forefront, the era of Does this fit? may soon be long gone.
