As we know, Instagram is now a popular platform for discovering new brands, shopping for products and connecting with businesses.
If you are starting a new brand, it is essential to understand how to use Instagram properly and professionally. In this article, we will explain the best method for launching your brand on Instagram.
Get Started with a Business Profile
The first step you should take is to create a business profile on Instagram. A business profile gives you access to important features that are not available on a personal profile. By doing this, you can monitor the performance of your Instagram posts through the Insights feature. These insights help you understand how people interact with your posts, enabling you to plan more effective content that increases your reach and followers on Instagram.
Establish a Strong Instagram Profile
Once you have created an Instagram business account, you should set up your profile. It is recommended that your Instagram profile photo is your brand’s logo. And ideally, your username should be short, simple and related to your brand.
Also, be sure to write a meaningful bio that is easy to understand and defines the purpose of your brand. Provide contact information in your profile, such as an email address or telephone number. As a result, it is easy for customers to reach out if they have questions or wish to make a purchase.
Know Your Audience and Plan Your Strategy Accordingly
It is important to identify your target audience before you begin posting. You should ask yourself the following questions:
- Who are my ideal customers?
- What do they like to see?
- What problems do they want to solve?
Once you answer these questions, it becomes easier to create content.
Then identify the goals you wish to achieve with your Instagram launch. Your goal may be to gain Instagram followers, drive traffic to your website or make sales.
Once the goal has been established, create a content calendar. By doing this, you will be able to plan your posts before the launch. A regular posting schedule makes your Instagram account active and builds trust with your IG followers.
Build Excitement Before the Brand Launch
You should not wait for launch day to post about your brand. Start creating excitement a few days or weeks before. You may share teaser posts that reveal small features of your product or give a glimpse behind the scenes of the design process. People are curious and eager to learn more about these types of posts.
Mark your launch date with the countdown sticker in Instagram Stories. As a result, it makes the launch more exciting and keeps the audience interested in it.
Show Your Products and Services
On the launch day for your product or service, you should concentrate all your efforts on showing them in the best possible way.
Posting short videos using Instagram Reels is a great way to promote your business. Since Instagram shares these videos widely, you will have a greater chance of reaching more people and gaining Instagram followers.
Track Instagram Profile Performance and Improve Your Strategy
Your job is not finished after the launch. You must monitor your profile results and make adjustments accordingly.
- Use Instagram Insights: Check how many people viewed, liked or shared your posts.
- Learn what works: find a particular type of post that does well, then post more of the same type of content.
- Try new things: If something isn’t working out then try switching to a new format or posting at a different time.
- Advertise on Instagram: Instagram ads can help you reach a wider audience. Your ads can be targeted based on age, location and interest. This way, you can reach your exact target audience.
Tracking your IG profile performance helps you grow faster on Instagram and make your brand launch successful.
