How Dmytro Makarov Uses GMG to Succeed as an Agency
Dmytro Makarov took a different approach. Self-taught and learning through experience, he became one of the most sought-after marketing strategists working today.
At 24, he runs an agency with more than a hundred staff and 500+ campaigns delivered. The client roster comprises BMW, Intel, Durex, NIVEA, Domino’s Pizza, and Kyivstar. Reaching bigger numbers isn’t the most difficult thing — keeping concentration as everything grows fast is.
Every day starts with twenty minutes of guarded time. Black coffee. No distractions. Time for mapping his brain around what matters and filling his mind with something new — article summaries, podcast clips, book pages.
How his day is organized:
- 7:30 — wake up, coffee, browsing Ukraine news
- 8:00–9:30 — solo work block: strategic thinking, data analysis, calls that are important
- 10:00–19:00 — coordination with the team, client sessions, campaign work
- Evening — body training, reading, relaxation
“Toning your body and mind is paramount. It is my ‘code of the day’ which reminds me of it and keeps me going all day long.”
GMG: His Operating Philosophy
Makarov runs everything through GMG — the system he personally created. Grind is relentless, self, skills, business improvement. All moves from solo freelancing to global agency emerged out of relentless motivation. Mastering demands genuine content in marketing, data science, and people management. Genuine knowledge of tools, humans, and strategy execution. Scaling involves financial expansion, human expansion, and individual growth.
Sports For Business
Dmytro Makarov draws motivation from the pinnacle of sports:
- Tech-free morning and evening breaks
- Healthy eating with a focus on whole foods and low sugar
- Stress valve exercise
- Wearable monitoring (Whoop) of heart variability, sleep quality, and physical load
He has experimented with fasting regimens and supplements, but stresses they are supplements, not replacements for fundamentals like sleep and healthy eating. Metrics help inform his ability to sense intensity and prevent burnout.
Results Trump Vanity Stats
His work has been seen by millions. He ignores fancy numbers. What is important is actual effectiveness, actual touch, and enduring effect.
His forte is cultural reading. Intel’s NUC launch worked because it worked with technology influencers who really grasped the product. Durex reached 3.3 million views through actual gaming integration. He looks for actual fit, not the number of followers.
What Really Matters
The agency created 524 campaigns with 2.6+ billion impressions. Real achievements? Being genuine with victories, crashes, struggles, and perpetual new starts. Constructing a team he actually relies on that’s equally dedicated to the mission.
Inspiration is Ukraine’s warriors, networks of volunteers, everyday unhurried moments — strolls without the buzzing phone, quality conversations with close friends.
Dmytro Makarov’s GMG model, combined with health attention in an organized way, built his frame for linking marketing execution and effective leadership.
